Hillary Clinton for President Exploratory Committee: Caucusing Is Easy

Video description: "Iowans for Hillary tells you everything you need to know to caucus for Hillary -- with a little help from some special guests."

Note: I'm breaking my rules by posting this video. I like to try to stick to ads that appear on television or radio. However, this video is creative enough to include here, because it really is an advertisement and it takes full advantage of the possibilities for advertising and messaging on the internet.

So, I think it is important to take a look at this video and recognize what they are attempting to accomplish. At face value, it appears that they have put together a nice informational video, with a entertaining feel, in order to talk about caucusing in Iowa. Its really a marketing tool finely disguised as "infotainment" to draw voters out to caucus for Hillary Clinton. In the end, this is a really good example of how campaigns can use very creative approaches to advertising and messaging. The ad shows how the internet can be used to advertise in ways that are impossible -because of monetary restriction- on cable or network television.

The internet (and YouTube specifically) is now giving advertisers a place to create longer, well produced messages with a greater ability to develop story lines at an overall lower cost.